TRUSTED TO LEAD

THE WAY FORWARD

Sriboga is lead by a large and diversified team of experts, who bring a combination of experience and qualifications to the companies they are leading. We value our leadership team and continue to work together to support and reward them for their commitment to Sriboga.

SRIBOGA RATURAYA LEADERSHIP TEAM

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ALWIN ARIFIN

Founder and Chief Executive Officer

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Mr Alwin Arifin studied at Pepperdine University, USA, prior to becoming the President Director of PT Dani Prisma Mitra from 1987 to 2000. Mr Arifin has served as President Director of Sriboga Raturaya since its establishment and as the President Commissioner of PT Sarimelati Kencana, operator of the Pizza Hut franchise in Indonesia, since 2004. He has also held the position of Vice Chairman of the Indonesia Wheat Flour Producers Association (APTINDO) since 2012. In 2013 and 2014, he participated in Harvard Business School’s renowned Owner/President Management (OPM) program and received a certificate of completion in 2015.

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HADIAN ISWARA

Chief Financial Officer

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Mr Hadian Iswara oversees the group’s corporate finance division. With more than 25 years of experience in finance, Mr Iswara has also held the position of Director of PT Bisma Dharma Kencana, a palm oil plantation company, since 2007. He graduated from Padjadjaran University in 1987.

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EDNI ASWITA

Director of Human Resources and Corporate Communication 

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Mrs Edni Aswita currently holds the position of Director of Sriboga Raturaya and oversees the group’s human resources and corporate communication divisions. Prior to joining Sriboga Raturaya’s Board Of Directors in 2000, Aswita worked in a multinational company for 13 years after graduating from the Bandung Institute of Technology.

SARIMELATI KENCANA LEADERSHIP TEAM

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STEPHEN LEE

President Director of Sarimelati Kencana

Born in Seoul, South Korea on February 27, 1969, he achieved the title of Bachelor of Science from Michigan State University on 1993, and continued his study for MBA – Finance, Economics and Entrepreneurship from University of Chicago on 2012.  Mr. Lee has extensive experience with Pizza Hut Global, began as Director of Global Engineering of PH/KFC at Yum Restaurants Int., from 2011-2013, and subsequently positioned as Restaurant Excellence Director / CIO at Pizza Hut Korea from 2013 – 2014, Chief Financial Officer at Pizza Hut Korea from 2014 – 2015, and Chief Executive Officer of Pizza Hut Korea from 2015 – 2019.  He joined as President Director of the Company starting since 24 April 2019.

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JEO SASANTO

Director

Born in Medan on January 24, 1968, Mr. Sasanto earned his Bachelor's Degree in Accounting from Tarumanegara University, Jakarta, in 1991. Mr. Sasanto joined the Company as Chief Accounting from 1993-1995, and as Finance Director from 1996-2015, and from 2016-present serves as the Director and General Manager of PHR. Mr. Sasanto also served as a Director of PT Sriboga Marugame Indonesia from 2012-2015. Prior joining the Sriboga Group, Mr. Sasanto served as an internal auditor of ADR Group Company from 1989-1990, and Rodamas Holding Company from 1990-1993.

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BUDI SETIAWAN

Director

Mr Budi Setiawan has been with Sriboga food group since 1999, and is currently responsible for developing new business opportunities. Budi graduated from Arizona State University in 1988 and has continued his management and marketing education in Australia and Hong Kong.

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FREDERICK ESTRADA CADLAON

Director at Sarimelati Kencana

Mr Eric Cadlaon has been with Sriboga group since 2012 and currently holds a Senior Adviser position at Sarimelati Kencana. Eric is a certified accountant and attained his Master of Business Administration from the Beedie School of Business, Simon Fraser University, Canada in 2017.

SRIBOGA MARUGAME UDON LEADERSHIP

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HAJIME KONDOH

Director of Sriboga Marugame Udon

Born in Japan, Kondoh San trained in restaurant management and culinary and then went on to become the head chef of Colowide Co.Ltd. in Osaka, Japan until 2004. From 2004 to 2014, he worked as the overseas development manager for Toridoll Corporation, the franchise owner of Marugame Udon and Tempura. Hajime then moved on to become the managing director for Sriboga Marugame Udon and has thrived in this leadership role for over 5 years.

SRIBOGA FLOUR MILL LEADERSHIP

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HADIAN ISWARA

CEO at Sriboga Flour Mill

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Mr Hadian Iswara oversees the group’s corporate finance division. With more than 25 years of experience in finance, Mr Iswara has also held the position of Director of PT Bisma Dharma Kencana, a palm oil plantation company, since 2007. He graduated from Padjadjaran University in 1987.

SRIBOGA BAKERIES INTEGRA LEADERSHIP

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DUDUT PRASETYO

Managing Director at Sriboga Bakeries Integra

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Mr Dudut Prasetyo has over 15 years of leadership experience in strategic sales and distribution within the food sector, and currently holds the position of Managing Director of Sriboga Bakerieis Integra. He is an entrepreneur and University lecturer. Dudut graduated in 1992 from Universitas Prasetiya Mulya with a Master of Business Administration.

IPMI BUSINESS SCHOOL LEADERSHIP

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AMAN WIRAKARTAKUSAMAH

Executive Director at IPMI International Business School

Mr Aman has a long-standing academic and public service experiences. He is a Professor Emeritus at Department of Food Science and Technology and Senior Scientist at SEAFAST Center, Bogor Agricultural University (IPB), Indonesia.Notably, he was served two periods as Chairman of the Indonesian National Education Standards Board (Badan Standarisasi Nasional Pendidikan/BSNP) (2011- 2012 and 2012-2013). He was the Rector of Sampoerna University (Universitas Siswa Bangsa International) (2013-2015).

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