SARIMELATI KENCANA BUILT THE PIZZA HUT BRAND IN INDONESIA
As a subsidiary of PT Sriboga Raturaya, PT Sarimelati Kencana Tbk is the franchisee of franchise YUM! International in its capacity as the holder of Pizza Hut brand, for the territory of Indonesia. PT Sarimelati Kencana built the Pizza Hut brand to be the most successful food franchise in Indonesia. Pizza Hut introduced Indonesia to pizza and pasta, and we continue to dominate this cuisine nationwide!
FAST FACTS
Company Name
PT Sarimelati Kencana
Type
Publicly Listed
Franchiser
Pizza Hut Restaurants Asia
Pte. Ltd
Operations
516 outlets / 28 provinces / 76 cities including Papua Island
Began Operations
1984
Franchise Brand
Pizza Hut Restaurant (PHR) & Pizza Hut Delivery (PHD)
Brand Owner
YUM! Brands
Number of Employees
15,500
Average Customers
served per month
Over 6 million
Total Outlets
255 PH Restaurants
243 PH Delivery
15 PH Express
3 PH 'The Kitchen'
Pizza Hut Indonesia opened its first restaurant in 1984 at Djakarta Theater Building, Thamrin area, Jakarta. In 2000, this first Pizza Hut restaurant was moved to Cakrawala Building in the same area, until now. Today, Pizza Hut operates 255 restaurants spread across Indonesia, from Aceh to Papua.
NUMBER OF PIZZA HUT RESTAURANTS BY YEAR
PIZZA HUT FACTS
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First opened under SMK in 1987
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As per February 2020, PHR has total of 255 outlets
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97% Market Share: Pizza Hut brand image in Indonesia is unrivaled, proven by its strong market share in chained pizza full-service restaurants of 97% in 2016 based on Euromonitor
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Strategic locations: More than half of Pizza Hut outlets are located outside of shopping malls
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Same store sales growth continues to impress with 5.5% experienced in 2017
In 2007 PT Sarimelati Kencana decided to expand the field of business to include PHD, Pizza Hut Delivery. PHD Indonesia has experienced fast growth and unrivaled success, operating 243 outlets across the archipelago. PHD was the first delivery only franchise to open operation in Indonesia and continues ot dominate the segment.
NUMBER OF PHD OUTLETS BY YEAR
PIZZA HUT DELIVERY FACTS
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First outlet opened in 2007 and recognized as the first delivery only concept in Indonesia to cater to the need of fast food delivery services
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64.6% Market Share: As of 2016, PHD market share based on Euromonitor research, was 64.6% in chained pizza for home delivery/takeaway only sector
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Majority of PHD outlets are located close to residential areas in 20,000+ households.
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Same store sales growth was at 8.7% in 2017
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As of February 2020, there are 243 PHD outlets
ORGANIZATIONAL VALUES
Pizza Hut Indonesia makes the following 4 values as a foundation in running the organization, as well as in building relationships with customers, business partners and shareholders.
INTEGRITY
Integrity. We are honest in thinking and working, trustworthy, sincere and professional when dealing with colleagues, customers and suppliers.
EXCELLENCE
We are doing more work than just calling duties, doing more than anyone expects. We continue to strive for improvement and meticulous in all respects. Run the task willingly and face all the challenges that exist to achieve the highest standards.
BUSINESS GROWTH
We will develop ourselves and gain profit by becoming the best “Casual Dining Restaurant” We strive to improve our skills and knowledge, share our skills and learn together with our colleagues, so we grow together, both individually and organically.
ADVANTAGES
We always try our best to benefit shareholders by monitoring and improving our sales efforts.
AWARDS AND RECOGNITIONS
Sarimelati Kencana (SMK) has successfully built the Pizza Hut brand awareness and brand equity among Indonesian consumers. SMK has received numerous awards from franchiser Yum! Brands for excellence in marketing and product development.
NOTABLE AWARDS IN THE LAST 10 YEARS
Trailblazer Awards 'Asia Franchisee of the Year' 2011, 2012, 2013, 2017, 2018
Pizza Hut Asia Finance Growth Hero 2017
Development Growth Award 2018
World Class Operation Awards 2005, 2011
People Growth Award 2018
PHD Excellance in Digital 2018
Asia Franchise - Win on Value Award for PHD 2015, PHR 2016
Technology Driver 2017
2019 AWARDS
Sarimelati Kencana won franchise of the year for Pizza Hut.
COMPETITIVE STRENGTHS
The largest full service and delivery chained restaurant in Indonesia
Strong support and partnership with principal brand
Nationwide presence with a total of 516 outlets
Proven ability to innovate and to suit the market preferences
Solid profitability and revenue growth
Award winning restaurant team and recognized as the best in Indonesia
LOCATION MAP
