THE LITTLE BOAT NOODLE THAT COULD.

The well-known Kuey Teow Ruer, which is commonly known as Boat Noodle, is a delicate dish which originates from the floating markets of Ayutthaya. Our loyal customers are young working adults and families who love to hangout with people they love and enjoy unique and delicious food.

FAST FACTS

Company Name

PT Boat Noodle Indonesia

Type

Private Company

Franchise Operator

Utara 5 Food & Beverage

Certifications

MUI Halal Certification

Began Operations

 2017

Franchise Brand

 Boat Noodle Indonesia

Number of Employees

 90

Average Customers

13,400 served per month

Total Restaurants

2

OUR VISION

We strive to be one of the best operators in the industry. Our aim is to continuously serve authentic Thai Street food, sharing fun and laughter with friends and families in an ambient atmosphere that is as alive as the real hustle of everyday street food in Thailand.

WHAT IS BOAT NOODLE?

In Bangkok, Boat Noodles are made and served in small boats, which people eat on the banks of the canals. Boat Noodles are served with a little soup, but which is full of flavor to make the noodles tasty like the Ayutthaya and Pathumtani. The Pathumtani soup is a dark, complex soup that is sweet and tangy, with a hint of star anise and cinnamon.
The Boat Noodles are served in small portions and customers have the choice of ordering various soup and noodle combinations. Hence, creating the excitement of stacking many bowls. We are especially proud of our Chill-Chill drinks, tasty Ayam Legend and the favorite Sangkaya.

LAUNCHING BOAT NOODLE IN INDONESIA

We are the first franchisee of boat noodle outside Malaysia. We opened our first restaurant at Gandaria City Mall, Jakarta, on 21st July 2017. We served 25,000 bowls of noodles and 14,000 customers during the first month of operations. In December, 2017 we opened our second Jakarta restaurant in Kota Kasablanka Mall. We are currently in the process of launching 5 new restaurants and 3 Chill-Chill Kiosks. Sriboga Boat Noodle has been acknowledged by the franchisor for having the best restaurant operations and training systems.

Sriboga’s story continues to be written every day by thousands of men and women around the world. Their experience, loyalty and trust provides inspiration for growth. Sriboga is an innovative company, with strategic planning extending well into the future. Nevertheless, Sriboga stays true to their history and values. The wheat stalk is our history, it reminds us of where we began. It is our link to our past, which goes back over 20 years, as we plan for the future, overcome a new set of challenges and contribute to a sustainable economy for our people.

  • Sriboga Raturaya
  • Sriboga Raturaya
  • Sriboga Raturaya

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